To identify issues of national concern and to understand the magnitude of the issue and its stranglehold on the masses requires a high level of social sensitivity reinforced with thorough research. The process starts with a detailed study of all that is involved in the issue undertaken. Not only are the needs of the affected cross section identified; the ramifications on the extended population are also taken into account before an innovative solution is attempted. The initial manifestation of the concern could be a specific trend in a particular region or a community; BJS always envisages the larger picture behind it on the national canvas and takes it on its agenda of nation building. It is this social sensitivity that sets BJS apart from others and is one of the cornerstones of all the achievements since its inception.